Soft Skills for Business Negotiations and Marketing Strategies


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The primary focus of this course is to highlight various categories and applications of soft skills through various cases extracted from the real field and other research case studies. The fundamental concepts and distinctions between Soft Skills and Hard Skills are discussed. The course is tailored very effectively to introduce various Soft skill application examples. This course would be very useful for the students, practicing professionals as well as common people who are voluntarily or involuntarily involved in negotiations and strategies in daily life. The lectures would be supported with illustrative sketches, analysis and demonstrative enactments, in addition to the digital illustrations time to time with various examples. This would facilitate easy comprehension for the students of different level of ability and exposure. Multiple illustrations with case studies would be the strength of this course disseminated with lucid lectures.


Week 1: Soft Skills and Hard Skills

Week 2: Non-verbal communications

Week 3: Negotiations

Week 4: Professional Negotiations

Week 5: Business Negotiation

Week 6: Product Marketing Negotiation

Week 7: Negotiation for Services

Week 8: Marketing Strategy

Week 9: Power Marketing

Week 10: Power Marketing Strategies

Week 11: Power Marketing Presentations

Week 12: Time Management in Marketing