Localization is the art of adapting a product linguistically and culturally for international users. Although the industry has been around since the 1980s, it has become increasingly important over the past few years as more and more users are getting online and the vast majority of these users are non-English speakers.
Localization Essentials will take you through the linguistic, cultural and technical aspects of launching a product globally. Whether you’re a developer, product owner, localization professional or translation student, this is where you’ll learn the basics of Localization – directly from the experts at Google.
Already thousands of students around the world have taken the course since its launch and the following universities are using it in their curricula to teach students about Localization: University of Bologna, University of Trieste, University of Strasbourg (TCLoc and CAWEB Master Programmes), Suleyman Demirel University of Almaty.
Join us, and get to know the world of Localization inside out.Why Take This Course?
For translation students and freelance translators, it’s a great opportunity to get specialized knowledge and skills in a still lesser-known field that is becoming increasingly important. This course will enrich your resume, open up new business opportunities and it will allow you to change or expand your field of specialization.
Developers will learn about localization basics and gain an understanding of how to launch applications and products in international markets. This course will also shed light on the potential challenges and issues you might run into, while providing known solutions, and which stakeholders need to be involved in a product launch to make it internationally successful.
Entrepreneurs and business owners will understand why localization is important for the international expansion and success of their companies, also learning which professionals their companies need to rely on, which technologies to use and how to organize localization processes to launch successful products globally.