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Whether your interest lies in solving the world’s biggest problems, creating the next commercial success or addressing something closer to home, this course will give you a toolbox to vet your ideas and test them in the real world.


-We start at the beginning with your big idea and where it comes from: your everyday experience

and known sources of innovation as described by Peter Drucker.

-This second phase of the entrepreneurial lifecycle encourages you to take the big idea you’ve

thought about and solicit feedback from the people whose problems you’re trying to solve.

-Strategy, the art and science of being different than your competition, is the next element we introduce,

based on Michael Porter’s work.

-In this module, we coach you on continuing to refine your big idea and beginning to

communicate it clearly to a wider audience.

-To make your big idea into a reality, you’ll need the personal, professional, and financial

resources we discuss in this module.

-This final step of the entrepreneurial lifecycle outlines a method to continue thinking, listening,

planning, clarifying, and supporting your big idea.

Peer Assessment (Optional)
-Create a pitch for your Big Idea, then give and receive feedback.

Reverse Pitches (Optional)
-In these optional videos, experts from UNC Chapel Hill and Washington University in St. Louis offered

their insider perspectives on a number of pressing problems that present unprecedented opportunities

for meaningful innovation.