The Business of Music Production

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Overview

In the current music industry, it is crucial that artists and producers are armed with a clear understanding of how the business works. To be successful in this business, you must have equal parts musical artistry and business savvy. In this specialization, you’ll learn about the various roles in the music industry, how to read and decipher a recording contract, and how to protect your assets in the United States under US copyright law. You’ll also learn how to launch your career as a producer, how to establish a vision and intention for the music you want to produce, and how to record music using the most popular industry standard digital audio workstation (DAW), ProTools.

Syllabus

Course 1: Music Business Foundations
- This course has been developed to provide students with the latest instruction on the best way for creators, consumers, and facilitators to navigate the resurgence of one of the world’s most exciting industries: the music business. Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically. Whether you’re a music creator, consumer, or facilitator of this process, you’ll want to understand the history, underpinnings, and basics of the music business. Course author John Kellogg—administrator, educator, entertainment lawyer, performer, and radio and television personality—offers students the opportunity to learn the fundamental principles of the developing new music business, for now and into the future. What you'll learn: -- The basic history of the music industry and today's business trends -- How recording agreements are formulated -- The basics of copyright law as it pertains to the music business -- The role of agents, managers, attorneys, and specific business entities

Course 2: The Art of Music Production
- Explore the art of record production and how to make recordings that other people will love listening to. This course will teach you how to make emotionally moving recordings on almost any recording equipment, including your phone or laptop. The emphasis is on mastering tangible artistic concepts; the gear you use is up to you. You will learn to develop the most important tool in the recording studio: your ears. You will learn to enhance every aspect of your own productions, both sonically and musically, by employing deeper listening skills. Assignments will include posting your own recordings for peer review, and reviewing your classmates’ work by employing specific tools and strategies. If you use a digital audio workstation to record and mix, that’s great, but as long as you can record into your computer and post an MP3, you can complete the assignments. As you learn about the art of record production in this 4-week course, you will also learn about yourself and who you are as an artist and producer. It is not necessary that you read music or play an instrument to take this course.

Course 3: Copyright Law in the Music Business
- In this course taught by E. Michael Harrington, students will learn the basis for copyright including what is and is not covered by copyright law. This course will help clarify what rights artists have as creators as well as what the public is free to take from their work. Students will also learn what to do if someone copies their work and what to do if they are accused of copying someone else. Finally, the course will discuss how technology has changed copyright for the better (and worse) and how copyright laws may change in the coming years.

Course 4: Pro Tools Basics
- Producing music is an incredibly creative process, and knowing the tools of the trade is essential in order to transmit the musical ideas in your head into the DAW in a creative and uninhibited way. Whether you have used a computer to create music before, or you have been curious about production for years, this 4-week course will give you an introductory look into the world of Avid Pro Tools and Pro Tools First.