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90% of organizations without strategy fail within 12 months. Yet, strategy is not to be written and looked at only by top management.

In this course, you will learn:

  • How to create a successful strategy and distribute it.
  • How to measure your business model and fine-tune it.
  • How to use some classical tools like SWOT, BCG Matrics and Porter’s five forces analysis in the current business environment.
  • How to change strategy before it fails you and your company.

This course is an MBA type of course, with many case studies and practical examples - including the business experience of the instructor.



  • Learn why 8 out of 10 companies close within first year.
  • Write and distribute the mission of the company.
  • Employ in practice basic tools for strategic management.
  • Distinguish the difference between strategy and the business model.
  • Practice some basic tools for identifying strengths and weaknesses of the company like SWOT, BCG Matrics and Porter’s five forces.
  • Successfully manage a company to compete in existing markets and to find new niches.
  • Pivot the strategy to avoid hurdles and traps of overplanning.